With everyone surfing the world wide web on a number of different platforms, it is essential that your website can react and interact with every one of them.

Why is this important? Well you should consider how your website is currently viewed on tablets, mobile phones, desktops and laptops. Each will have its own screen resolution, and more importantly the visitor to your website will interact with a website differently depending on which platform the website is being viewed on.

Over the last few years, with the rise and rise of smartphones and tablets, more and more people are accessing the world wide web on these devices. Your challenge is to ensure that the user experience is as flawless as possible.

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Using the very latest in HTML5 development and CSS, web design companies have created some superb examples of just how a responsive website can help in the following areas:

Increasing your reach to tablet and mobile audiences

Having a website that visitors can reach and interact on is essential, and as more and more traffic is hitting websites through tablets and mobile devices, having a responsive design is more important than ever.

To get a share of this traffic you will have to invest in a responsive website. In addition, having a responsive website allows you to ensure that all content is available across a number of different devices.

Increase sales and conversion rates

The first point above is acquiring the right traffic to your website, as well as interacting with visitors on it. Responsive website can also help increase sales and conversion rates, meaning a better ROI on your marketing activity.

Using HTML5 and CSS in the responsive design of your website will ensure the visitor experience and customer journey becomes seamless. The consistency of the pages and framework will ensure that visitors familiarise themselves with your entire site, this helps build trust, and will have a positive impact on your conversion rates.

Increase your visibility in search engines

Rather than spending time on a number of different websites to, having a responsive website means that you only have one website to manage, and this naturally includes the search engine optimisation (SEO) strategy. This allows your business to focus on a single site, with efforts going towards a unified tactical approach that covers all devices.

Of course, no SEO strategy is complete without one of its most key ingredients. Adding content to your site will help improve your websites reach across devices. Responsive websites also allow for just one lot of content to be added, rather than several which could be classed as duplicate content that would affect your websites SERP positioning.

Save time and cost on mobile development

If you decide to adopt a responsive website design for your business, then you save time and money compared to creating an additional standalone mobile site.

Save time and cost on site management

Once a responsive website is created, the time and cost in maintaining this is significantly less when compared to a standalone mobile site. The site will contain much less content, less templates and less coding.